THE WORK, IN CONTEXT
Proof, from
the dive world.
How HelloDive turns market understanding, industry access and Chinese-language storytelling into work that travels further.
Dive Into Greatness – TTNQ x HelloDive China Dive Market Campaign
From VR reef dives at DRT Shanghai to viral campaigns on Xiaohongshu, Dive Into Greatness put Cairns and the Great Barrier Reef on the radar of China’s diving community like never before.
- MARKET
- Mainland China
- FOCUS
- DRT activation, destination talks, Xiaohongshu campaign and sales channels.
HelloDive supports MediaStorm’s Great White Shark documentary in South Australia
In October 2025, the MediaStorm crew completed an intensive Great White Shark filming expedition in South Australia’s Neptune Islands. The project was fully supported by HelloDive, from early communication and charter planning to filming permissions, on-site coordination, and interviews.
- MARKET
- Chinese-speaking audiences
- FOCUS
- Charter planning, filming permissions, on-site coordination and interviews.
What works on Xiaohongshu? We analysed 5 high-performing diving-related posts
Most international dive operators already know Xiaohongshu (RedNote) matters in China. The bigger question is: what kind of content actually gets Chinese travellers to stop, engage and take interest? We analysed five real, high-performing diving-related posts to see why they worked - and what dive operators can learn from them when creating content for the Chinese market.
Read case study ↗
Filming the Great Barrier Reef: HelloDive and Entrada Travel Group bring Cairns to Chinese audiences
HelloDive and Entrada Travel Group brought the Great Barrier Reef to Chinese audiences with a seven-day filmed journey, earning over 10 million views across streaming platforms and in-flight entertainment.
- MARKET
- Mainland China
- FOCUS
- Original seven-day filming journey across training, day diving and liveaboard travel.
Philippines and HelloDive inspire ocean action with World Oceans Day digital campaign
On World Oceans Day 2021, HelloDive and the Philippine Department of Tourism launched an interactive campaign in China, reaching over 80,000 people.
- MARKET
- Mainland China
- FOCUS
- Interactive H5 campaign, WeChat distribution and partner amplification.
IN GOOD COMPANY
Who we work with.
A selection of destinations, operators and ocean-minded organisations in the HelloDive network.
LET’S TALK
Is this right for you?
Tell us about your business. We will help you find your next step in China.