China's potential in dive tourism is immense and continues to rise. According to PADI, China is the fastest-growing dive market globally, with an annual growth rate of 35–40% in newly certified divers - far outpacing the global average of 10%. Beyond recreational diving, there's growing enthusiasm for freediving and technical diving among those who crave a deeper challenge. The appetite for dive travel is reflected offline too. The Diving & Resort Travel (DRT) Expo, Asia's largest consumer dive show, welcomed over 160,000 visitors across its events in 2024, with Shanghai alone accounting for nearly a third of total attendance.
Chinese scuba divers
40China dive show exhibitors
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SimonFounder
Simon is the founder of Hello Dive. He has worked in some well-known advertising firms in China for over 15 years and developed a strong skillset in creative marketing, e-commerce and consumer insights. Simon is a regular speaker at different dive shows and workshops in China and has extensive knowledge of the Asian dive travel market. He is passionate about helping people to explore the oceans through water sports.
ZoeBusiness Director
Zoe comes from an e-commerce and advertising background with a lot of sales records under her belt. She is an advocate of marine conservation and often writes about it on Chinese social media. Her love of scuba diving and the oceans eventually drove her to start the journey at Hello Dive with Simon back in 2016. Zoe is in charge of admin, bookings and customer relations.
LillianMarketing Director
Lillian has 8 years of experience in the Oceania tourism industry. Her work specialises in outdoor travel marketing, including island and scuba diving products. She used to work at a travel group that owns one of the largest PADI dive schools worldwide and has successfully created many ocean-related social media contents for the Chinese press and tourism authorities.
