A year of data: how Chinese divers plan their trips
Our booking platform, trip.hellodive.com, has officially reached its first anniversary.
It was created to give Chinese divers a true OTA-style booking experience for dive travel - a model that remains relatively immature in the Chinese market.
As the platform gradually establishes a steady user base, the data generated through it has begun to reveal patterns in how Chinese divers research, plan, and book their dive trips - insights that were difficult to observe when HelloDive operated purely as a media platform.
From this data, we’ve selected eight findings that offer interesting signals about Chinese divers’ buying behaviour. We’re sharing them here in the hope that they offer useful insights for your business.
Solo or together? The group dynamics of Chinese dive travellers
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