10 things you can do to get Chinese dive market-ready
Preparing for Chinese guests doesn’t require a major overhaul. Even small adjustments can make a big difference in how welcome divers feel and how likely they are to return or recommend you.
DDIVE TOURISM MARKET AT A GLANCE
China’s potential in dive tourism is immense and set to continue rising in the foreseen future. According to PADI’s recent market report, China is the fastest-growing market in dive tourism. On average, the annual growth rate of newly certified divers in China is 35-40%, much higher than the overall global rate of 10%. The market also shows a strong interest in freediving and mermaid diving.
Before the pandemic, the Diving & Resort Travel (DRT) Expo in Shanghai recorded an average 30% yearly growth rate of exhibitors since 2014; this number jumped to 76% in 2017.
CCHINESE MARKET LOCALISATION
Localising your brand is crucial to breaking down cultural barriers and connecting with the Chinese audience.
At HelloDive, we're passionate about building multi-dimensional connections between brands and Chinese divers. Rather than just translating, we transform your website, social media, and other marketing materials into content that resonates with Chinese travellers. We know how and when to emphasise the details that matter to them. Plus, we offer various Chinese e-wallet options to our customers, so you don't have to worry about setting it up yourself. That way, you can seamlessly enter the market without any roadblocks.
Good customer experiences is key to maintaining growth and building a strong reputation in the Chinese market. To achieve this, it's important to understand the needs and preferences of Chinese divers at every stage of their journey. HelloDive offers training and consultation services to help your team gain the right level of market knowledge and effectively cater to the needs of Chinese divers.
Top destinations Chinese Divers are searching on HelloDive.com
With HelloDive.com consistently appearing at the top of Google and Baidu for diving searches, the behaviour we capture is a strong indicator of real demand.
HelloDive launch in-person dive talks for the Chinese Community in Australia and New Zealand
In collaboration with PADI and top local dive centres, HelloDive has launched a new series of in-person dive sharing events across Australia and New Zealand
Diving into Jeju's underwater treasures: A fam trip by Jeju Tourism Organisation
"In May 2023, HelloDive embarked on a familiarisation journey to Jeju Island, South Korea. As the only diving specialist travel agency invited, HelloDive had the exclusive opportunity to explore the diving tourism resources in this captivating destination."
Exploring Fiji's diving tourism potential at the China Roadshow 2023
The series of events was held in Beijing, Shanghai, Chengdu, and Qingcheng Mountain, inviting over 60 domestic travel agencies and more than 200 tourism industry professionals to participate in informative sessions and networking opportunities.