HelloDive discovers exciting diving tourism opportunities at Fiji China Roadshow 2023
The series of events was held in Beijing, Shanghai, Chengdu, and Qingcheng Mountain, inviting over 60 domestic travel agencies and more than 200 tourism industry professionals to participate in informative sessions and networking opportunities.
To support Fiji's recovery in the Chinese tourism market, Tourism Fiji collaborated with local partners to launch a series of promotional seminars across Beijing, Shanghai, and Chengdu, as well as a three-day immersive trade roadshow at Qingcheng Mountain on April 15-17.
Fiji has welcomed over 630,000 international visitors since opening its borders in December 2021, indicating a strong recovery in the local tourism industry. Brent Hill, CEO of Tourism Fiji, spoke about the importance of deepening Fiji's roots in the Chinese market, bringing its enthusiasm, friendliness, natural beauty, and unique tourism experiences to more Chinese tourists.
As one of the first 20 pilot outbound travel destinations, Fiji Airways' Hong Kong to Nadi route has officially resumed, providing greater convenience for visitors from China. Recently, Tourism Fiji launched a new brand marketing campaign for the Greater China market - "Fiji, Naturally Happy" with a focus on five areas: natural scenery, adventure experiences, cultural experiences, wellness treatments, and food and drinks.
According to Ctrip, users born between 1980-1990 account for the majority of those interested in travelling to Fiji, mainly from first-tier cities, for couples and family vacations. HelloDive's user query data aligns with this, showing that the search volume for Fiji has increased by an average of 25% each year from 2020 to 2022, indicating growing interest from financially capable divers for Fiji as a premium diving destination.
Fiji is an ideal destination for diving enthusiasts. With its diverse diving environment, including natural coral reefs, marine life, sunken ships, underwater caves, and more, Fiji offers an unparalleled and unforgettable diving experience. From Lautoka to Taveuni, Pacific Harbour to Beqa Lagoon, Bligh Water to the waters near Savusavu and Lau Group Islands, Fiji boasts several stunning diving destinations, each offering unique diving experiences for divers of all levels.
As the leading Chinese diving media and booking platform, HelloDive is committed to promoting leisure diving as an emerging way of travelling. We highly recommend Fiji as one of the best diving destinations and are confident in our capability to further develop and promote the diving tourism market in Fiji for Chinese travellers.