CCHINESE MARKET LOCALISATION

Localising your brand is crucial to breaking down cultural barriers and connecting with the Chinese audience

At HelloDive, we're passionate about building multi-dimensional connections between brands and Chinese divers. Rather than just translating, we transform your website, social media, and other marketing materials into content that resonates with Chinese travellers. We know how and when to emphasise the details that matter to them. Plus, we offer various Chinese e-wallet options to our customers, so you don't have to worry about setting it up yourself. That way, you can seamlessly enter the market without any roadblocks.

Good customer experiences is key to maintaining growth and building a strong reputation in the Chinese market. To achieve this, it's important to understand the needs and preferences of Chinese divers at every stage of their journey. HelloDive offers training and consultation services to help your team gain the right level of market knowledge and effectively cater to the needs of Chinese divers.

WWhat we offer

HelloDive specialises in the leisure dive travel market. We offer a wide range of services across sales, marketing, and brand development in the global Chinese market. With our team members living across Asia and Oceania, we welcome our clients to engage with us anywhere, any time.

DIVE BOOKING SERVICE
  • We source and sell high-quality dive day trips, liveaboards and courses, as well as other water activities. We offer Chinese e-wallet payments to our customers and handle the currency difference on our end, so that you don't need to worry about the hassles while entering a new and exciting market.
DIVE EXPOS & EVENTS
  • We can represent you at dive expos and destination talks in China. That way you save time while maximising return. We help your products stand out to the right audience as we understand our fellow divers’ travel styles and speak their language. We can also organise exclusive events to market your brand to the dive community.
CHINESE SOCIAL MEDIA
  • Our team can help you identify the most cost-effective ways to reach your target market and stay ahead of the latest trends in Chinese social media. Whether it's through WeChat, Xiaohongshu, or other platforms, we can help you create eye-catching and authentic content that resonates with your audience and maximises your brand exposure in China.
WEBSITE & SEO OPTIMISATION
  • Whether you want to improve your existing website or develop one from scratch, we are here to help you. With our expertise in digital advertising, we can strategically optimise your brand’s search ranking on search engines that have high popularity to your audience, such as Baidu, Sogou and Google (overseas).

WCASE STUDY

ENTRADA TRAVEL GROUP - MEDIA EXPOSURE

  • In partnership with Entrada's two Cairns-based liveaboards, we featured authentic Great Barrier Reef diving experiences on the "To Sea The World" show. This resulted in over 1 million views on Chinese streaming platforms and a noticeable increase in bookings through our platform.

INDONESIA LION AIR - MEDIA EXPOSURE

  • We partnered with Lion Air to promote the emerging diving destination of Menado through a unique "dive + leisure travel" approach. The video campaign was promoted across China and Indonesia, resulting in a significant increase in bookings for Lion Air's direct flights to Menado.

TOURISM PHILIPPINES - DIGITAL SUSTAINABLE CAMPAIGN

  • We created an H5 campaign for the Philippines Tourism Board on World Oceans Day, promoting both eco-consciousness and the diving destination of the Philippines. The campaign was shared over 10,000 times on WeChat Moments, Weibo, and other social media platforms, reaching over 80,000 people and creating a positive impression among young people towards sustainable travel.