CCHINESE MARKET LOCALISATION

Localising your brand is crucial to breaking down cultural barriers and connecting with the Chinese audience

At HelloDive, we're passionate about building multi-dimensional connections between brands and Chinese divers. Rather than just translating, we transform your website, social media, and other marketing materials into content that resonates with Chinese travellers. We know how and when to emphasise the details that matter to them. Plus, we offer various Chinese e-wallet options to our customers, so you don't have to worry about setting it up yourself. That way, you can seamlessly enter the market without any roadblocks.

Good customer experiences is key to maintaining growth and building a strong reputation in the Chinese market. To achieve this, it's important to understand the needs and preferences of Chinese divers at every stage of their journey. HelloDive offers training and consultation services to help your team gain the right level of market knowledge and effectively cater to the needs of Chinese divers.

WWhat we offer

HelloDive specialises in the leisure dive travel market. We offer a wide range of services across sales, marketing, and brand development in the global Chinese market. With our team members living across Asia and Oceania, we welcome our clients to engage with us anywhere, any time.

DIVE TRAVEL BOOKING
  • We run trip.hellodive.com - a dedicated OTA platform where Chinese divers research, compare, and book liveaboards, dive packages, and day trips worldwide. We handle Chinese e-wallets and currency so you don’t have to. Launched in 2025 with 300+ operators bookable and over 5,000 daily active users.
DIVE EXPOS & EVENTS
  • We’ve been a strategic media partner of the DRT Dive Expo since 2018 - Asia’s largest consumer dive show, with 160,000+ visitors in 2024 alone. We represent your brand at the right expos, connect you with serious buyers, and host offline dive workshops to build direct community relationships.
SOCIAL MEDIA MANAGEMENT
  • We act as your boots-on-the-ground execution team for the Chinese market. From Xiaohongshu and WeChat to video content, we handle the creation, publishing, and community engagement — so you get consistent, quality presence without needing to manage it yourself.
DESTINATION CAMPAIGNS
  • HelloDive.com attracts 200,000 visitors a year and ranks among the top Chinese-language dive resources on Google. We partner with tourism boards and operators to run full destination campaigns - from landing pages and editorial content to expo activations and social pushes.

WCASE STUDY

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