CLEAR PLANS. A SHARED DIRECTION.

Your market.
Your next move.

Start with a free HelloDive listing. Add the marketing support your business needs, when you are ready.

Free listing

Your place on HelloDive.

$0/ mo

No marketing subscription

Sign up
  • HelloDive supplier profile
  • Destination & category inclusion
  • Contact & enquiry entry point
  • No ongoing marketing included

Visibility

Build a consistent presence.

$800/ mo

6-month minimum

  • 1 Xiaohongshu post / week
  • Content creation & localisation
  • Direct message management
  • HelloDive channel promotion
  • Weekly updates & monthly review

Growth

Go further

Build reach. Deepen connections.

$1,500/ mo

6-month minimum

  • Everything in Visibility, plus
  • Douyin synchronised publishing
  • Paid advertising management
  • Xiaohongshu community management
  • Online channel development
  • 1 Xiaohongshu event / year

Strategic

A tailored commitment to China.

Let's talk

12-month minimum

  • Everything in Growth, tailored to your market
  • 3+ Xiaohongshu posts / week
  • Live content & activations included
  • On-the-ground industry representation
  • Priority HelloDive visibility

All prices in USD. Advertising spend is separate. Preferential rates are available when you pay the full service term upfront.

Annual activities are scheduled within the service agreement. For 6-month plans, confirm the activity schedule with us before booking. Strategic deliverables are tailored and confirmed as part of the annual scope.

OPTIONAL · ONE-OFF

A considered start.

Available on its own or alongside any plan, including Free. Already set up? Simply skip it.

  • Xiaohongshu account setup
  • WeChat customer-service account setup
  • At least 2 hours of market strategy consultation
  • Pre-call market research brief
  • Chinese translation of one webpage
$500One-time setup serviceEnquire ↗

THE DETAILS

Know what is included.

All four plans, side by side.
ServiceFree listingVisibilityGrowthStrategic
Social & content
Xiaohongshu posts—1 / week2 / week3+ / week
Douyin synchronised publishing——IncludedIncluded
Image & video creation, localisation—IncludedIncludedIncluded
Relevant audience comments—10 / week20 / weekOngoing
Direct message management—IncludedIncludedIncluded
Xiaohongshu group management——IncludedIncluded
Xiaohongshu campaigns*——1 / yearIncluded
Xiaohongshu livestream———Included
Advertising Management
Xiaohongshu & Douyin——IncludedIncluded
Facebook & Instagram——IncludedIncluded
Strategy & market development
Weekly activity updates—IncludedIncludedIncluded
Monthly video call & insights report—IncludedIncludedIncluded
On-site visit & content capture*—1 / year1 / yearIncluded
Channel development——OnlineOnline + offline
Dive expo booth support——IncludedIncluded
Local dive community event†———Included
HelloDive channels
trip.HelloDive.com listingIncludedIncludedIncludedIncluded
trip.HelloDive.com homepage banner—2 months2 monthsPriority placement
trip.HelloDive.com placementStandardCountry top 3Country top 3Overall + country top 3
HelloDive media-site visibility—Random entryHomepage + destination entryBest placements across the site
HelloDive Xiaohongshu posts—1 every 2 months1 / month2+ / month
HelloDive WeChat Moments—1 / week2 / weekFrequent
Presence at HelloDive's dive expo booth———Included

* For Xiaohongshu campaigns and on-site visits with content capture, any prizes, hosting and product support are provided by the supplier, as applicable.

† Local dive community events may take the form of a product showcase or community gathering. Format, location and timing are agreed as part of the annual plan.

A FEW GOOD QUESTIONS

Before you dive in.

Which plan is right for my business?

Visibility helps you build a consistent presence on Xiaohongshu. Growth adds Douyin publishing, advertising management and online channel development. Strategic offers a tailored scope for more active market development. We can talk through your goals, existing channels and available resources to help you choose.

What does a free HelloDive listing include?

Free listing gives your business a supplier profile on HelloDive, inclusion in relevant destination and supplier categories, and an enquiry entry point for divers. You can start here without a marketing subscription. Ongoing content, advertising and priority promotion are available through the paid plans.

When would I need the $500 setup service?

The optional setup service is useful if you need help establishing your Chinese channels and planning your initial market approach. It can be purchased on its own or alongside any plan, including Free. If your accounts and basic setup are already in place, you can move straight to a monthly plan.

Is advertising spend included in the monthly fee?

Growth and Strategic include advertising management. The amount paid to advertising platforms is separate from the monthly service fee. We agree the media budget with you before any paid campaign begins.

What is the minimum service term?

Visibility and Growth have a minimum term of six months; Strategic has a minimum term of twelve months. This gives us time to build a consistent presence, learn from audience response and refine the work together. Free listing has no marketing subscription requirement.

Can we get started without Chinese-speaking staff?

Yes. Chinese-speaking staff on site can enhance the guest experience, but you do not need a fully established Chinese-speaking team to begin. Many Chinese-speaking divers can communicate in basic English while still relying primarily on Chinese-language channels to discover destinations and plan trips. Our focus is to help more of these divers discover your business, with audience targeting and messaging suited to the service you can offer.

If you are considering Chinese-language guest support or building a team, we can discuss practical options during our strategy calls, based on your needs and stage of development.

Can you help handle Chinese-language enquiries?

Paid marketing plans include routine social media direct-message replies and management. To help your own team receive and follow up on enquiries, our optional setup service includes support with setting up a WeChat customer-service account. We will agree how enquiries are passed to your team and who follows up on booking requests.

If you prefer HelloDive to act as your travel agent and market partner, we can also agree a separate arrangement to handle Chinese-language enquiries and bookings on your behalf. HelloDive earns commission on bookings under that arrangement, so discounted rates can apply to your chosen marketing plan. Responsibilities, commission and the applicable discount are agreed in your proposal.

What will you need from our team?

To create accurate, engaging content, we need up-to-date product information, suitable photos and videos you have permission to use, and details of seasonal offers or operational changes. A main point of contact who can answer questions and confirm details helps keep the work moving. We will agree any additional supplier support for visits or campaigns when planning those activities.

How will we measure progress?

We agree what progress looks like for your business at the outset, then review relevant indicators such as content reach, audience engagement and enquiries. Where you can share booking outcomes, we can also assess how enquiries progress towards bookings. Marketing cannot guarantee a fixed number of enquiries or sales; results also depend on seasonality, your offer, availability and the follow-up experience.

Weekly written updates keep you informed about activity and what we are learning. Monthly reports and strategy calls bring together performance data, relevant destination and market insights, and competitor comparisons to help us refine the approach. Your product updates, timely feedback and enquiry outcomes give us a fuller picture and help us make better-informed decisions together.

LET’S TALK

Is this right for you?

Tell us about your business. We will help you find your next step in China.

Let’s find a time.

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A QUICK NOTE

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