HelloDive together with Fiji airway showcase south pacific at Beijing DRT
The energy at the recent DRT Expo in Beijing was electric, and our HelloDive booth was right in the middle of it all. We were swarmed with divers, from seasoned pros to curious newcomers, all buzzing with excitement to learn about a part of the world that still feels like a beautiful secret: the South Pacific.
Our team, in partnership with Fiji Airways, was met with an unprecedented level of engagement. Attendees were eager to look beyond the familiar dive spots and explore the myserious of the South Pacific's island nations.People weren't asking simple questions. They wanted to know everything about logistics, unique wildlife, and local experiences. Our team was thrilled to give them one-on-one advice, sharing details about six incredible destinations: Fiji, the Solomon Islands, Tonga, Samoa, Vanuatu, and Australia.
From Expo Floor to Digital Buzz: The Power of Online Engagement
The fun didn't stop at the event. We took the excitement online with a campaign on Xiaohongshu, one of China's most popular social media platforms.
The campaign invited followers to share their dream South Pacific destination and their personal reasons for wanting to go there. The response was overwhelming, with hundreds of users actively participating, sharing incredibly creative and heartfelt reasons for their wanderlust. Their heartfelt stories of seeking adventure, tranquility, or unique wildlife encounters underscored the emotional connection they have with the idea of a dive trip.
The campaign concluded on August 15th with a thrilling prize draw. The grand prize winner, a lucky adventurer, was awarded a complimentary round-trip ticket from Hong Kong to Fiji, generously provided by Fiji Airways. In addition, one second-place and three third-place winners were also selected, rewarding their passion for diving and exploration.
The Booming Future of Chinese Dive Travel
The extraordinary popularity of our booth and the enthusiastic engagement in our online campaign send a clear and powerful message：A new generation of Chinese youth is embracing diving with a fervor unlike ever before. They are not just seeking a hobby; they are seeking a lifestyle—one of adventure, discovery, and connection with the natural world.
The days of limited interest in international dive travel are over. The Chinese market is a rising tide, and the overwhelming response at DRT Beijing proves that its rapid expansion is not just a possibility, but a certainty. HelloDive is proud to be at the forefront of this movement, bridging the gap between passionate Chinese divers and the world's most stunning underwater destinations.
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