CCHINESE DIVE TOURISM MARKET Fastest growing

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YGATEWAY TO THE CHINESE DIVER COMMUNITY HelloDive.com

OUR SERVICES

AAbout HelloDive

Founded in 2016, HelloDive is on a mission to spread the love of the ocean and the joy of scuba diving among Chinese travellers. At a time when dive tourism was just emerging in China, we set out to create a digital place that would connect Chinese divers around the world, wherever they are.

Our name is inspired by the classic phrase "Hello, World" used in computer programming to signify the start of a new journey. We believe that "Hello Dive" represents the excitement and adventure that diving can offer to many Chinese travellers, with 71% of the earth's surface covered by the ocean.

Today, HelloDive is a comprehensive platform that provides the latest dive travel news and information, while advocating for marine conservation and responsible travel practices. Our diverse range of resort, course and liveaboard products is curated to ensure that our customers have access to the best diving experiences worldwide. Additionally, we offer marketing and advertising services to brands looking to connect with the Chinese leisure dive market.

WWhat we offer

HelloDive specialises in the leisure dive travel market. We offer a wide range of services across sales, marketing, and brand development in the global Chinese market. With our team members living across Asia and Oceania, we welcome our clients to engage with us anywhere, any time.

DIVE BOOKING SERVICE
  • We source and sell high-quality dive day trips, liveaboards and courses, as well as other water activities. We offer Chinese e-wallet payments to our customers and handle the currency difference on our end, so that you don't need to worry about the hassles while entering a new and exciting market.
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DIVE EXPOS & EVENTS
  • We can represent you at dive expos and destination talks in China. That way you save time while maximising return. We help your products stand out to the right audience as we understand our fellow divers’ travel styles and speak their language. We can also organise exclusive events to market your brand to the dive community.
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CHINESE SOCIAL MEDIA
  • Our team can help you identify the most cost-effective ways to reach your target market and stay ahead of the latest trends in Chinese social media. Whether it's through WeChat, Xiaohongshu, or other platforms, we can help you create eye-catching and authentic content that resonates with your audience and maximises your brand exposure in China.
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WEBSITE & SEO OPTIMISATION
  • Whether you want to improve your existing website or develop one from scratch, we are here to help you. With our expertise in digital advertising, we can strategically optimise your brand’s search ranking on search engines that have high popularity to your audience, such as Baidu, Sogou and Google (overseas).
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DDIVE TOURISM MARKET AT A GLANCE

China’s potential in dive tourism is immense and set to continue rising in the foreseen future. According to PADI’s recent market report, China is the fastest-growing market in dive tourism. On average, the annual growth rate of newly certified divers in China is 35-40%, much higher than the overall global rate of 10%. The market also shows a strong interest in freediving and mermaid diving.

Before the pandemic, the Diving & Resort Travel (DRT) Expo in Shanghai recorded an average 30% yearly growth rate of exhibitors since 2014; this number jumped to 76% in 2017.

Chinese scuba divers

40

China dive show exhibitors

76
BREAK THE BARRIER & GROW WITH US

CCHINESE MARKET LOCALISATION

Localising your brand is crucial to breaking down cultural barriers and connecting with the Chinese audience.

At HelloDive, we're passionate about building multi-dimensional connections between brands and Chinese divers. Rather than just translating, we transform your website, social media, and other marketing materials into content that resonates with Chinese travellers. We know how and when to emphasise the details that matter to them. Plus, we offer various Chinese e-wallet options to our customers, so you don't have to worry about setting it up yourself. That way, you can seamlessly enter the market without any roadblocks.

Good customer experiences is key to maintaining growth and building a strong reputation in the Chinese market. To achieve this, it's important to understand the needs and preferences of Chinese divers at every stage of their journey. HelloDive offers training and consultation services to help your team gain the right level of market knowledge and effectively cater to the needs of Chinese divers.

WATCH OUR OWN DIVE SHOW

OOUR TEAM

WWho We Work With

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